COASTLINE PRODUCTS needed to find a way to maximize the media buys they were making to generate these leads for their call centers.  They moved forward with Intelemedia’s Predictive Scoring service within its INsight suite of products. Predictive Scoring helped to prioritize callers, routing their best prospects to the front of the queue and matching these opportunities with their best agents. Coastline was thrilled with a 25% lift in conversion rates without having to increase their existing media spend and dramatically lowered their overall cost-per-call.

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